Prior Mobile, South Africa
Sector: Mobile Application / Healthcare
Theme: Access to Health Care for the millions who cannot afford medical scheme cover
Early stage - Equity / Debt capital - $2-10 million
The Prior Group is a unique Healthcare Management / Consulting Company, with 30 years of experience operating in the South African healthcare industry (16 years as Prior), led by the CEO Bryan Sidders and Protase Zingwiro with his company Linapax - as the Black Economic Empowerment (BEE) equity partner. The Prior Group consists of Prior International and the operations entity, Prior Ditema.
We focus on strategizing solutions to national problems in health delivery and achieve this by way of applying cellular technology to bring simple, cost effective mobile solutions to a population inundated with confusing medical products and packages.
We specialize in working with corporate employers – with
our value proposition of Mobile Health and Mobile pre-paid Discounted Airtime.
In striving for a broader, more pragmatic solution to help the mass target market gain access to health, we have included Africa in our target market group.
We have developed a ‘bundle’ of mobile products that form Prior’s value proposition. The patented Prior Mobile© products consist of:
- Prior Med e Card™: Mobile Membership and Validation System for Medical Scheme Members –Automated, real time 24/7 confirmation (validation) of membership to any database.
- Prior Med e Health™: Mobile Health Voucher, for people who cannot afford Medical Scheme Cover. It works same as pre-paid airtime – but here it is pre-paid health.
- Furthermore, the bundle includes half price pre-paid airtime.
Our Sales and Marketing strategy is based on the fundamental belief that our product allows the lower income earner who is employed, but uninsured to have access to medical assistance at any given time.
In alignment with our Mission - our strategy focuses on three key principles:
Delivery of our strategy is a two phased process:
- The first phase focuses on
the development of corporate employers and the testing of our software technology.
This will be implemented in the form
of a trial period that will run for approximately 3 months starting in
July 2014. It will be tested in the Rustenburg.
This phase involves the utilization of medical services via a medical practitioner and clinic. The mobile voucher is distributed via an identified broker, a retail outlet and one corporate employer.
- Phase two involves the opening of
other distribution channels throughout
South Africa. It is our strategy to leverage the relationships formed
the mobile voucher solution to our distribution channels.
Marketing and Distribution
Our marketing instruments will include:
- Web based marketing
- Above the line marketing such as press releases
- Below the line marketing
- Trade shows and exhibitions
Our product shall be distributed through a multi- distribution channel system. Players in our distribution channel are payable by a commission driven model.
Prior is seeking debt and/or equity capital of $2 million for the market entry and rollout in South Africa, while expansion into other countries is not included in this budget.
For further expansion, more capital will be needed. Therefore, the ticket size for potential investors can be increased significantly, up to $10 million in total.
A detailed business plan is available on request after signing a non-disclosure agreement.